WeCom-native — no plugin, no export
Pragma processes WeCom conversations directly. No manual copying, no switching between WeChat and your CRM.
Only CRM with native WeCom integrationLead Analysis Platform
Turn Leads into Revenue.
Pragma is not a CRM. Pragma is a Lead Analysis Platform — discover active buyers, score opportunities with AI and monetize every signal with integrated affiliate revenues.
For EU B2B teams: Signal Inbox · Revenue Intelligence · Publisher Hub · AI Outreach — all in one workspace. GDPR-compliant, EU-hosted.
IT Services & MSPs
EU B2B Sales Teams
WeCom ↔ CRM
7 days free · No credit card · Ready in 2 minutes.
What connects:
⚡ Signals
Teams
WhatsApp
WeCom
Email
AI
LinkedIn
Pipeline · AI Scoring · Multi-Channel Inbox
Pragma CRM
Why Pragma?
AI scores from real buying signals
Scores are based on real signals — conversation frequency, stage movement, company profile, follow-up behaviour — not just form fills.
Reps only work the warmest contactsYour data, your servers
Self-host for EUR 49 one-time or use our GDPR-compliant EU cloud. No US cloud vendor, no lock-in, full data control for your compliance team.
GDPR + self-hosted option from EUR 49
Core Concept
What is a "Signal"?
A Signal is a publicly observable business event that indicates a company is currently open to new solutions. Like a smoke signal — when a company suddenly posts many job listings, that's a signal: now is the right moment to reach out.
🔥
Hiring
Hiring surge → needs tools
💰
Funding
Funding closed → has budget
🌍
Expansion
New market → seeks partners
🚀
Launch
Product launch → open to growth
1,3 Mrd.
active WeChat users in China
5×
higher open rate than email
< 3 Min.
to first contact in the demo
100 %
EU-hosted · GDPR compliant
67+
Leads managed
559+
Revenue signals detected
12+
Teams active
€29
Early Adopter / mo
DSGVO
EU-Hosting · Railway
Early Adopters on Pragma
Early Adopters · €29/month · cancel anytime
★★★★★Pragma tripled our outreach hit rate. The Signal Inbox shows me 10-15 growing companies every day — I don't need cold lists anymore.
★★★★★The Publisher Hub was a surprise. We now earn commissions on tools we recommend anyway — completely passively.
★★★★★The AI Revenue Copilot shows us daily which deals are at risk. Setup in 30 minutes, first signal lead the same day.
New · Signal Exchange · Revenue Intelligence · Publisher Hub · AI Outreach
Signal. Lead. Deal. — fully automated.
Pragma is not a CRM. It's a Lead Analysis Platform — discover market signals, score opportunities with AI, and monetize every lead with integrated affiliate revenues.
🔥 Live Signal Feed
HackerNews Hiring, Meta Ad Library, Awin & WeChat — all signal sources in one inbox. AI scores and auto-promotes the best Revenue Opportunities.
🤖 AI Revenue Copilot
Analyzes your pipeline daily and gives 4–6 actionable recommendations: at-risk deals, affiliate opportunities, top signals — prioritized by revenue potential.
💰 Publisher Hub
Awin, Impact.com, SEMrush — all affiliate networks in one dashboard. Revenue Score on every lead, tracking links in one click.
📈 Revenue Forecast
Weighted CRM pipeline × confidence score + affiliate pipeline = forward-looking revenue forecast. At-risk deals and AI Company Score at a glance.
Integrations workspace
Tokens, webhooks, and API keys are managed directly in the admin area, stored encrypted, and shown with clear status.
Revenue Forecasting
Weighted pipeline, quarterly forecast, and deal velocity at a glance. See where revenue actually stands — and which deals will close the month.
Smart Sequences & Bulk Actions
Follow-up sequences auto-pause on reply and resume on demand. Bulk actions set owner, stage, or tag directly from the filter list — no code.
Earn Hub & Custom Offers
Create custom offers with credits, expiry dates, and icons — instantly live for all workspace members. Combines affiliate offerwalls, referral programs, and a redemption center on a single page.
How Pragma works
From WeCom event to qualified pipeline — in one workspace.
New
Wei L. · 82
Chen Y. · 71
Contacted
Zhang W. · 90
Proposal
Liu M. · 65
Drag & Drop Pipeline
Move leads through deal stages by drag & drop. Value, score, and assignee visible directly on the card.
Score90
Intentpurchase_intent
Sprachezh-CN
Nächste AktionFollow-up senden
AI analyses every lead
Intent, score 0–100, language, and recommended next action — automatically after each WeCom message.
● Connected
text_messagegerade eben
eventvor 12s
clickvor 1m
WeCom events in real time
Incoming callbacks appear instantly in the live feed. No manual refresh, no tab switching.
Hot Lead Alertaktiv
Erfolg
Fehler
Erfolg
Smart Follow-up Sequences
Sequences start and auto-pause on reply. Enrollment count, paused-since timestamp, and one-click resume — all in the lead drawer.
What Pragma actually delivers
2×faster lead qualification through AI scoring
€800saved per month vs. HubSpot Sales Hub
2hsetup — instead of weeks with Salesforce
100%GDPR-compliant, EU hosting, no US data transfer
Ready in 2 minutes
Create an account, add your WeCom webhook, see your first leads.
How it works
1. Connect WeCom
Approve the app in your WeCom workspace, set the webhook, and capture inbound leads automatically.
2. Connect your CRM
Connect HubSpot, Pipedrive, or Salesforce in the integrations workspace. Tokens are stored encrypted.
3. Leads flow automatically
AI translates, scores, and creates follow-ups. CRM sync, reporting, and the Command Center update automatically.
Integrations — honest status
Live = shipped connector. BYOK = your API key. Attribution = campaign_label without a native API. No false “everything connected” impression.
WC
Live
@
Live
HS
Live
PD
Live
SF
Live
AI
BYOK
SL
BYOK
TM
BYOK
IN
Label
WA
BYOK
⇄
Live
⛓
Live
Live: WeCom, email copilot, CRM sync (HS/PD/SF), AI with your key, Signal Exchange. LinkedIn/WhatsApp: attribution via campaign_label — no native platform API.
Pragma vs. standard CRM
For EU B2B teams with complex channel mix — the only CRM with Teams, WhatsApp, WeCom and Email in one inbox.
| Feature | Pragma | Salesforce | HubSpot | Pipedrive |
|---|---|---|---|---|
| WeCom integration | ✓ | ✗ | ✗ | ✗ |
| Real-time event feed | ✓ | ✗ | ✗ | ✗ |
| EU hosting / GDPR | ✓ | partial | partial | ✓ |
| AI analysis (BYOK) | ✓ | partial | ✓ | ✗ |
| Pipeline Kanban | ✓ | ✓ | ✓ | ✓ |
| Revenue forecasting (built-in) | ✓ | partial | partial | ✗ |
| Follow-up sequences (auto-pause) | ✓ | partial | partial | partial |
| Signal Exchange / Marketplace | ✓ | ✗ | ✗ | ✗ |
| Self-hosted option | ✓ (49 €) | ✗ | ✗ | ✗ |
| China market support | ✓ | ✗ | ✗ | ✗ |
| Price / month | ab €99 | ~€600 | ~€300 | ~€120 |
| Setup time | ~2h | ~80h | ~20h | ~8h |
One price. Everything for China-facing sales.
No tier maze: one workspace with WeCom inbox, CRM sync, and AI follow-ups — cancel monthly after your trial.
Pragma Pilot
A typical stack of CRM, translation, and WeCom workflows often runs €600–1,200/month.
32
/ month
- 7-day trial
- Onboarding included
- Your AI key (BYOK)
- Cancel monthly
Included every month
- One workspace for your team
- WeCom inbox with translation & conversation flow
- CRM sync (HubSpot, Pipedrive, or Salesforce)
- AI follow-ups with your own key (BYOK)
- Onboarding call included
CRM integration with support (optional)
For HubSpot, Pipedrive, or Salesforce plus team onboarding. Typical one-time guide price $1 — scoped in your pilot call; many teams start without it.
Self-serve tiers and enterprise options on the pricing page. Compare all plans. Approximate US dollar equivalents for orientation; EUR is the reference currency for contracts and invoices unless agreed otherwise.
🌐 EU↔China Pilot
Cross-Border Pilot
30-day guided pilot for B2B teams. Personal onboarding call, full feature set.
✓ 30 days · 1 workspace
✓ Onboarding call included
✓ WeCom + Guanxi Intelligence
✓ Set up in under 5 minutes
Book Cross-Border Pilot
After: standard pilot rate — cancel any time.
or start directly
Or start self-serve
Monthly checkout without a pilot call — for teams that onboard themselves.
Starter
Small teams
from $32 / month
/ month
excl. VAT
Lower entry price — less hand-holding than Pilot.
Seatsup to 5
SupportStandard
Included
- WeChat leads into your CRM (HubSpot / Pipedrive / Salesforce)
- WeCom webhook + dashboard + Slack/Teams alerts
- Optional: AI insights (when configured)
Popular (self-serve)
Popular (self-serve)
Pro
Growing sales teams
from $32 / month
/ month
excl. VAT
Seatsup to 15
SupportPriority
Included
- Everything in Starter
- Higher volume + priority support
- Pilot tailoring + onboarding session
Pragma vs. HubSpot — true cost of EU↔B2B sales
HubSpot excels at CRM and marketing. Pragma adds WeCom, WeChat, and sync into your existing CRM — team pricing instead of per-seat fees, with no mandatory onboarding fee.
Year 1 often ~95% less than HubSpot Sales Pro (5 seats)Comparison scenario: 5 sellers · 15 seats on Pragma Growth
| Capability | HubSpot (list price) | Pragma ✦ |
|---|---|---|
| Monthly | from $491 Sales Hub Professional (5 seats) per seat / month | $32 Growth (up to 15 seats) flat per workspace |
| Monthly (Stack) | from $1,461 Marketing + Sales Pro (5 seats) | $32 Starter (up to 5 seats) |
| Year 1 (incl. typical onboarding) | $7,527 | $384 |
| WeCom inbox & bridge | Not included | Included |
| WeChat → CRM sync | Not included | HubSpot, Pipedrive, Salesforce |
| Onboarding | Required ~$1,635 one-time | Optional, never forced |
| EU↔China go-live | Not included | Included |
Many teams keep HubSpot (e.g. Free/Starter) and use Pragma as the China layer — instead of buying Marketing + Sales Pro just for WeCom leads.
HubSpot figures: Sales Hub Professional & Marketing Hub Professional, annual billing, list prices (2026, hubspot.com). Not affiliated with HubSpot. Pragma prices excl. VAT.
FAQ
Where is my data stored?
In the EU (e.g. Railway EU region). The database is encrypted at rest where the provider supports it.
Does this work with WeCom (not just WeChat)?
Yes — WeCom webhooks are supported natively. WeChat Official Account is on the roadmap.
What does it cost?
Pragma Pilot: $32/month (excl. VAT); optional setup $1 one-time.
Can I use my own AI keys?
Yes. OpenAI or Azure OpenAI can be configured per workspace. Keys are stored encrypted and AI remains optional.
Are UTM links tracked automatically?
Yes. utm_source and utm_campaign on the landing map to a campaign_label (e.g. linkedin-q2-2026) and pass through to demo/signup — see docs/CAMPAIGN_ATTRIBUTION.md.
Partner
Partner Programmes
Earn as an affiliate or influencer — or connect as a brand or publisher.
Earn Hub
Affiliate & Influencer
Earn Hub
- 💰 Share links & earn commissions
- 📸 AI campaign matching for influencers
Signal Hub
Brand & Publisher
Signal Hub
- 🏢 Create campaign briefs & find publishers
- 📡 Accept campaigns & monetise your reach
Start your 7-day trial.
7 days free · No credit card · Ready in 2 minutes.
The Team
Built by practitioners, for practitioners
Pragma is built by founders who lived the problem — B2B sales across cultures, channels and CRMs.
M
Mike Mueller
Co-Founder & CEO
Solutions Engineer @ glomex GmbH · ex Seven.One · ex CMO/CTO WELLTHY
6+ years in IT consulting, automation and CRM solutions across Berlin. Solutions Engineer at Seven.One Entertainment Group and glomex GmbH. Built Pragma to give every sales team AI-powered revenue signals.
LinkedInX
Xin Yang
Co-Founder & Strategy
Production Engineer · Process Automation · ex Fraunhofer IPT · Community Builder
Production engineer specialising in process automation and prototyping. Former researcher at Fraunhofer Institute for Production Technology IPT (laser technology, 3D CAD, Python). Leads strategy and community building at Pragma.
LinkedIn"We believe every B2B sales team deserves AI-powered revenue signals — regardless of size."
— Mike & Xin, Pragma
Pragma Ecosystem
One platform, multiple products
Pragma builds specialized tools for sales, healthcare and partners