WeCom-native — no plugin, no export
Pragma processes WeCom conversations directly. No manual copying, no switching between WeChat and your CRM.
Only CRM with native WeCom integrationLead Analysis Platform
Turn Leads into Revenue.
Pragma is not a CRM. Pragma is a Lead Analysis Platform — discover active buyers, score opportunities with AI and monetize every signal with integrated affiliate revenues.
For EU B2B teams: Signal Inbox · Revenue Intelligence · Publisher Hub · AI Outreach — all in one workspace. GDPR-compliant, EU-hosted.
IT Services & MSPs
EU B2B Sales Teams
WeCom ↔ CRM
7 days free · No credit card · Ready in 2 minutes.
What connects:
⚡ Signals
Teams
WhatsApp
WeCom
Email
AI
LinkedIn
Pipeline · AI Scoring · Multi-Channel Inbox
Pragma CRM
Why Pragma?
AI scores from real buying signals
Scores are based on real signals — conversation frequency, stage movement, company profile, follow-up behaviour — not just form fills.
Reps only work the warmest contactsYour data, your servers
Self-host for EUR 49 one-time or use our GDPR-compliant EU cloud. No US cloud vendor, no lock-in, full data control for your compliance team.
GDPR + self-hosted option from EUR 49
Core Concept
What is a "Signal"?
A Signal is a publicly observable business event that indicates a company is currently open to new solutions. Like a smoke signal — when a company suddenly posts many job listings, that's a signal: now is the right moment to reach out.
🔥
Hiring
Hiring surge → needs tools
💰
Funding
Funding closed → has budget
🌍
Expansion
New market → seeks partners
🚀
Launch
Product launch → open to growth
1,3 Mrd.
active WeChat users in China
5×
higher open rate than email
< 3 Min.
to first contact in the demo
100 %
EU-hosted · GDPR compliant
67+
Leads managed
559+
Revenue signals detected
12+
Teams active
€29
Early Adopter / mo
DSGVO
EU-Hosting · Railway
Founding Customers on Pragma
Founding Customers · Starter from €99/month · cancel anytime
★★★★★Pragma tripled our outreach hit rate. The Signal Inbox shows me 10-15 growing companies every day — I don't need cold lists anymore.
★★★★★The Publisher Hub was a surprise. We now earn commissions on tools we recommend anyway — completely passively.
★★★★★The AI Revenue Copilot shows us daily which deals are at risk. Setup in 30 minutes, first signal lead the same day.
New · Signal Exchange · Revenue Intelligence · Publisher Hub · AI Outreach
Signal. Lead. Deal. — fully automated.
Pragma is not a CRM. It's a Lead Analysis Platform — discover market signals, score opportunities with AI, and monetize every lead with integrated affiliate revenues.
🔥 Live Signal Feed
HackerNews Hiring, Meta Ad Library, Awin & WeChat — all signal sources in one inbox. AI scores and auto-promotes the best Revenue Opportunities.
🤖 AI Revenue Copilot
Analyzes your pipeline daily and gives 4–6 actionable recommendations: at-risk deals, affiliate opportunities, top signals — prioritized by revenue potential.
💰 Publisher Hub
Awin, Impact.com, SEMrush — all affiliate networks in one dashboard. Revenue Score on every lead, tracking links in one click.
📈 Revenue Forecast
Weighted CRM pipeline × confidence score + affiliate pipeline = forward-looking revenue forecast. At-risk deals and AI Company Score at a glance.
Integrations workspace
Tokens, webhooks, and API keys are managed directly in the admin area, stored encrypted, and shown with clear status.
Revenue Forecasting
Weighted pipeline, quarterly forecast, and deal velocity at a glance. See where revenue actually stands — and which deals will close the month.
Smart Sequences & Bulk Actions
Follow-up sequences auto-pause on reply and resume on demand. Bulk actions set owner, stage, or tag directly from the filter list — no code.
Earn Hub & Custom Offers
Create custom offers with credits, expiry dates, and icons — instantly live for all workspace members. Combines affiliate offerwalls, referral programs, and a redemption center on a single page.
How Pragma works
From WeCom event to qualified pipeline — in one workspace.
New
Wei L. · 82
Chen Y. · 71
Contacted
Zhang W. · 90
Proposal
Liu M. · 65
Drag & Drop Pipeline
Move leads through deal stages by drag & drop. Value, score, and assignee visible directly on the card.
Score90
Intentpurchase_intent
Sprachezh-CN
Nächste AktionFollow-up senden
AI analyses every lead
Intent, score 0–100, language, and recommended next action — automatically after each WeCom message.
● Connected
text_messagegerade eben
eventvor 12s
clickvor 1m
WeCom events in real time
Incoming callbacks appear instantly in the live feed. No manual refresh, no tab switching.
Hot Lead Alertaktiv
Erfolg
Fehler
Erfolg
Smart Follow-up Sequences
Sequences start and auto-pause on reply. Enrollment count, paused-since timestamp, and one-click resume — all in the lead drawer.
What Pragma actually delivers
2×faster lead qualification through AI scoring
€800saved per month vs. HubSpot Sales Hub
2hsetup — instead of weeks with Salesforce
100%GDPR-compliant, EU hosting, no US data transfer
Ready in 2 minutes
Create an account, add your WeCom webhook, see your first leads.
How it works
1. Connect WeCom
Approve the app in your WeCom workspace, set the webhook, and capture inbound leads automatically.
2. Connect your CRM
Connect HubSpot, Pipedrive, or Salesforce in the integrations workspace. Tokens are stored encrypted.
3. Leads flow automatically
AI translates, scores, and creates follow-ups. CRM sync, reporting, and the Command Center update automatically.
Integrations — honest status
Live = shipped connector. BYOK = your API key. Attribution = campaign_label without a native API. No false “everything connected” impression.
WC
Live
@
Live
HS
Live
PD
Live
SF
Live
AI
BYOK
SL
BYOK
TM
BYOK
IN
Label
WA
BYOK
⇄
Live
⛓
Live
Live: WeCom, email copilot, CRM sync (HS/PD/SF), AI with your key, Signal Exchange. LinkedIn/WhatsApp: attribution via campaign_label — no native platform API.
One price. Everything for China-facing sales.
No tier maze: one workspace with WeCom inbox, CRM sync, and AI follow-ups — cancel monthly after your trial.
Pragma Pilot
A typical stack of CRM, translation, and WeCom workflows often runs €600–1,200/month.
32
/ month
- 7-day trial
- Onboarding included
- Your AI key (BYOK)
- Cancel monthly
Included every month
- One workspace for your team
- WeCom inbox with translation & conversation flow
- CRM sync (HubSpot, Pipedrive, or Salesforce)
- AI follow-ups with your own key (BYOK)
- Onboarding call included
CRM integration with support (optional)
For HubSpot, Pipedrive, or Salesforce plus team onboarding. Setup is included in the Pilot — scoped in your onboarding call.
Self-serve tiers and enterprise options on the pricing page. Compare all plans. Approximate US dollar equivalents for orientation; EUR is the reference currency for contracts and invoices unless agreed otherwise.
🌐 EU↔China Pilot
Cross-Border Pilot
30-day guided pilot for B2B teams. Personal onboarding call, full feature set.
✓ 30 days · 1 workspace
✓ Onboarding call included
✓ WeCom + Guanxi Intelligence
✓ Set up in under 5 minutes
Book Cross-Border Pilot
After: standard pilot rate — cancel any time.
or start directly
Or start self-serve
Monthly checkout without a pilot call — for teams that onboard themselves.
Starter
Small teams
32
/ month
excl. VAT
Ideal for small teams up to 5 — for more seats and priority support, we recommend Pro.
Seatsup to 5
SupportStandard
Included
- WeChat leads into your CRM (HubSpot / Pipedrive / Salesforce)
- WeCom webhook + dashboard + Slack/Teams alerts
- Optional: AI insights (when configured)
Popular (self-serve)
Popular (self-serve)
Pro
Growing sales teams
53
/ month
excl. VAT
Seatsup to 15
SupportPriority
Included
- Everything in Starter
- Higher volume + priority support
- Pilot tailoring + onboarding session
FAQ
Where is my data stored?
In the EU (e.g. Railway EU region). The database is encrypted at rest where the provider supports it.
Does this work with WeCom (not just WeChat)?
Yes — WeCom webhooks are supported natively. WeChat Official Account is on the roadmap.
What does it cost?
Pragma Pilot: $32/month (excl. VAT); setup & onboarding included.
Can I use my own AI keys?
Yes. OpenAI or Azure OpenAI can be configured per workspace. Keys are stored encrypted and AI remains optional.
Are UTM links tracked automatically?
Yes. utm_source and utm_campaign on the landing map to a campaign_label (e.g. linkedin-q2-2026) and pass through to demo/signup — see docs/CAMPAIGN_ATTRIBUTION.md.
Is there a mobile or native app?
Yes — a native Android app is available for direct download right inside the platform (iOS is coming once it's published to the App Store). Pragma also runs as a Progressive Web App on any smartphone, including an AI chat for quick actions on the go.
Partner
Partner Programmes
Four ways to earn with Pragma — as affiliate, influencer, publisher or reseller.
Earn Hub
Affiliate & Influencer
Earn Hub
💰 up to 30% commission
- ✓ Share affiliate links & collect commissions
- ✓ AI campaign matching for content creators
- ✓ Up to 30% commission · monthly payout
Signal Hub
Brand & Publisher
Signal Hub
⚡ 70% revenue share
- ✓ As brand: find publishers & brief campaigns
- ✓ As publisher: accept campaigns & monetise reach
- ✓ 70% publisher share · direct e-signing
Signal Exchange
Signal Seller & Buyer
Signal Exchange
🎯 70% seller share
- ✓ List & sell buying intent signals and leads
- ✓ Fixed price or auction — you set the price
- ✓ 70% seller share · instant unlock
Agency
Agency & Reseller
Agency Partner
🏢 20% recurring
- ✓ Resell Pragma as white-label to your clients
- ✓ 20% recurring commission on all client licences
- ✓ Dedicated partner manager & co-marketing
Start your 7-day trial.
7 days free · No credit card · Ready in 2 minutes.
The Team
Built by practitioners, for practitioners
Pragma is built by founders who lived the problem — B2B sales, product and technology across cultures, channels and CRMs.
X
Xin Yang
Founder & Strategy
Production Engineer · Process Automation · ex Fraunhofer IPT · Community Builder
Production engineer specialising in process automation and prototyping. Former researcher at Fraunhofer Institute for Production Technology IPT (laser technology, 3D CAD, Python). Leads strategy and community building at Pragma.
LinkedInML
Mingxuan Lin
Technical Co-Founder
Software Development · AI & Automation · Product Engineering · Aachen
Leads software development, research, automation workflows and AI integration at Pragma — and contributes to product strategy and technical operations.
M
Mike Mueller
Co-Founder
Product · Engineering · Automation
Co-founder focused on product and engineering — supporting platform build-out and ongoing iteration.
"We believe every B2B sales team deserves AI-powered revenue signals — regardless of size."
— Xin Yang & Mingxuan Lin, Pragma
Pragma Ecosystem
One platform, multiple products
Pragma builds specialized tools for sales, healthcare and partners