Company Enrichment API

Raw contact data — name, email, domain — is the starting point, not the goal. Company enrichment transforms a domain into a complete company profile: tech stack, signal score, industry, purchase signals, last activity.

The Pragma Enrichment API delivers this data in real time — for CRM integrations, sales intelligence tools and custom applications.

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What Does the Enrichment API Return?

For every domain, GET /company-enrichment?domain=example.com returns:

{
  "domain": "example.com",
  "found": true,
  "company_name": "Example GmbH",
  "signal_types_observed": ["buying_intent", "recruiting"],
  "avg_signal_score": 74.5,
  "signal_count": 8,
  "last_signal_at": "2026-06-14T09:12:00Z",
  "tech_stack": ["HubSpot", "Salesforce", "Slack", "Zoom"]
}

Field	Description
company_name	Company name from signal data
signal_types_observed	Which signal types were detected (buying_intent, recruiting, funding)
avg_signal_score	Average intent score across all signals (0–100)
signal_count	Number of signals observed
last_signal_at	When the last signal was captured
tech_stack	Technologies identified from signal data

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All 5 API Endpoints at a Glance

Endpoint	Purpose	Key parameters
GET /company-signals	All signals for a domain	domain, limit
GET /company-enrichment	Company profile from signal data	domain
GET /buying-intent	Companies showing purchase readiness	industry, country, min_score
GET /technology-change	Tech stack changes	domain, limit
GET /funding-events	Funding rounds	min_score, limit

All endpoints are available on RapidAPI — no own infrastructure needed, pay-per-call.

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Quick Start

1. Get a RapidAPI key

Sign up on RapidAPI and subscribe to the Pragma B2B Signal API. You get an API key immediately — no onboarding, no sales conversation required.

2. Send your first request

curl -X GET "https://pragmacrm.p.rapidapi.com/company-enrichment?domain=sap.com" \
  -H "X-RapidAPI-Key: YOUR_KEY" \
  -H "X-RapidAPI-Host: pragmacrm.p.rapidapi.com"

3. Integrate into your CRM

Trigger the Enrichment API automatically when a new lead is created:

import requests

def enrich_lead(domain: str, api_key: str) -> dict:
    response = requests.get(
        "https://pragmacrm.p.rapidapi.com/company-enrichment",
        params={"domain": domain},
        headers={
            "X-RapidAPI-Key": api_key,
            "X-RapidAPI-Host": "pragmacrm.p.rapidapi.com",
        },
        timeout=10,
    )
    return response.json()

# Example
data = enrich_lead("hubspot.com", "YOUR_KEY")
print(f"Tech stack: {data.get('tech_stack')}")
print(f"Signal score: {data.get('avg_signal_score')}")

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Use Cases

CRM Auto-Enrichment

As soon as a new lead with a domain is created, Pragma automatically calls the enrichment endpoint and fills in: tech stack, signal score, last activity — without the sales rep doing anything.

Sales Intelligence Dashboard

Show your sales team for every prospect at a glance:

• When was the company last captured as a signal?
• What is the company's intent score?
• What technologies is it already using?

Automate Lead Scoring

Combine the signal score from the API with your own lead scoring model:

def calculate_lead_score(domain: str, crm_score: int, api_key: str) -> int:
    enrichment = enrich_lead(domain, api_key)
    signal_score = enrichment.get("avg_signal_score", 0)
    recency_bonus = 10 if enrichment.get("signal_count", 0) >= 3 else 0
    return int(crm_score * 0.6 + signal_score * 0.4) + recency_bonus

Qualify Prospecting Lists

You have a CSV of 500 domains from a trade fair. Run all of them through /company-enrichment and keep only those with signal_count >= 2 and avg_signal_score >= 60. From 500, you get 40 genuine priority leads.

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Pricing & Limits

Plan	Calls/month	Price
Basic	500	free
Pro	10,000	€49
Enterprise	Unlimited	custom

No minimum term, no setup fee. Cancel any time.

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Data Sources & Quality

The Pragma Enrichment API draws data from:

• Apify B2B Signal Monitor — continuous crawling of recruiting, funding and buying-intent signals
• CPX Research network — survey completions with voluntary interest declarations
• Own webhook integrations — partner feeds and direct API ingestion

Data privacy: All data is based on publicly accessible business signals (job ads, company news, voluntary surveys). No personal data without consent.

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Further Resources

• B2B Buying Intent Signals — how signals are created and scored
• Signal Exchange — buy and sell signals directly
• API Keys & Webhooks — feed your own signals via API
• AI Models & Lead Scoring — scoring logic in detail