Pragma — Lead Analysis Platform
Pragma · Investor Pitch · June 2026 · apps.pragma-crm.com
Core thesis: Pragma is not a CRM. Pragma is a Lead Analysis Platform — the first platform that discovers market signals, scores them with AI, manages them as Revenue Opportunities, and directly monetizes them through integrated affiliate networks. Turn Market Signals into Revenue.
1. Problem
B2B sales teams waste 65% of their time on the wrong prospects. In EU→China cross-border markets no tool combines:
- Signal Intelligence — who is buying now? Who is hiring? Who is running ads?
- Revenue Generation — affiliate commissions on every lead
- AI-driven prioritization — which lead has the highest revenue potential?
Result: Missed opportunities, unproductive teams, revenue left on the table.
2. Market Opportunity
| Segment | Size |
|---|---|
| EU B2B SaaS CRM TAM | $25B+ |
| EU→China Cross-Border Trade | €250B+/year |
| EU Affiliate Marketing Volume | €13B+/year |
| B2B Revenue Intelligence (Clari, 6sense) | $2B+ ARR |
The gap: No tool combines Signal Intelligence + CRM + Affiliate Revenue in one product.
3. Solution — Lead Analysis Platform
🔥 Live Signal Feed
HackerNews Hiring, Meta Ad Library, Awin & WeChat — all signal sources in one inbox. AI scores and auto-promotes the best Revenue Opportunities.
🤖 AI Revenue Copilot
Analyzes pipeline daily and gives 4–6 actionable recommendations: at-risk deals, affiliate opportunities, top signals — prioritized by revenue potential.
💰 Publisher Hub
Awin, Impact.com, SEMrush — all affiliate networks in one dashboard. Revenue Score on every lead, tracking links in one click, weekly digest via email.
📈 Revenue Forecast
Weighted CRM pipeline × confidence score + affiliate pipeline = forward-looking revenue forecast. At-risk deals, AI Company Score, Investor Mode for pitches.
4. Business Model
| Revenue Stream | Model | Potential |
|---|---|---|
| SaaS MRR | €49–€199/mo per workspace | Core ARR |
| Affiliate Margin | Awin/Impact commissions per lead | Passive revenue |
| Signal Exchange | Anonymized buyer segments | Data product |
| Publisher Placements | Sponsored programs in hub | B2B2B |
5. Traction (Sprint 280, June 2026)
- ✅ Live product — apps.pragma-crm.com, deployed on Railway
- ✅ Awin Publisher approved (ID: 2938251), sevDesk active
- ✅ Impact.com (SEMrush) integrated
- ✅ 280+ sprints — AI Revenue Copilot, Live Signal Feed, Revenue Forecast
- ✅ SEO blog with affiliate links live
- ✅ Weekly digest cron active
- ✅ Bootstrapped — real revenue, no debt
6. Ask
Seeking €50k–€200k Pre-Seed for growth, BD, initial hire, 18-month runway.
Contact: mike@meetmike.de · apps.pragma-crm.com
Pragma Lead Analysis Platform · June 2026