WhatsApp channels in Pragma
Pragma supports WhatsApp Business Platform (Meta Cloud API) only. It does not connect a salesperson’s private WhatsApp app.
| Product | API in Pragma | Use case |
|---|---|---|
| WhatsApp Business (Cloud API) | Yes — /webhooks/whatsapp | Verified business number, inbound webhooks, replies from unified inbox |
| Private WhatsApp | No | Personal app on phone — no official CRM messaging API |
What is NOT possible
- Reading or sending messages from private WhatsApp through an official API.
- Full automation without Meta’s Business Platform rules (templates, opt-in, 24h session window).
wa.me links for manual outreach (phone on contact) are supported — that is copy/paste, not API-connected.
Connect WhatsApp Business
- Create a Meta Business account and WhatsApp number in the Meta Developer Console.
- In Pragma: Platform → Marketplace → WhatsApp Business, or set workspace secrets (
WA_PHONE_NUMBER_ID,WA_ACCESS_TOKEN,WA_VERIFY_TOKEN). - Webhook URL:
https://<your-host>/webhooks/whatsappwith matching verify token. - Inbound messages appear in the unified inbox (WhatsApp channel).
See also WeChat channels.