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China GTM — first touch via WeCom

Understand the channels​

For B2B in China, WeCom (企业微信) is the standard channel — not personal WeChat accounts.

Overview: WeChat channels.

One-time setup​

  1. Configure the WeCom callback.
  2. Optionally review IP whitelist and live feed (WeCom live feed).
  3. Set team roles for CN/EU ownership (Team & roles).

Day-to-day first touch​

  1. Open the message in Inbox → assign the lead.
  2. Prepare a reply in Mandarin or English (AI draft in the drawer).
  3. Log commitments as timeline activities.
  4. Stage Contacted → Meeting when a call is booked.

EU ↔ CN handoff​

  • Assign a clear owner in Pragma
  • Use an internal drawer comment for handoff (Team & timeline)