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Follow-up when leads ghost or stall

When a lead is “ghosting”​

Typical signals in Pragma:

  • No reply for a long time despite an open stage
  • NBA badge Ghosting or attention list
  • Stalled filter on the pipeline
  1. Open Today or CRM Workspace → attention list.
  2. Review timeline and the last channel message.
  3. Use Draft follow-up (AI & follow-ups) in the lead’s language.
  4. Set a concrete date or start a follow-up sequence.
  5. After two failed attempts: stage Lost or a nurturing sequence.

Team routine​

  • Spend 15 minutes daily on the attention list
  • Watch ghosting KPIs in the daily briefing
  • Add a short drawer note so teammates have context