Pragma — Revenue Signal Platform

Product Update · June 2026

Slide 1 — Hook

Know who's ready to buy. Before your competitors do.

Pragma is the Revenue Signal Platform for EU B2B sales teams. It automatically detects buying signals, turns them into qualified leads, drafts the outreach, and tracks every deal back to the signal that started it.

Signal → Lead → AI Draft → Sent → Won. All tracked.

Slide 2 — The Problem

Your leads are scattered across 5+ channels — WeChat, WhatsApp, LinkedIn, Email, Teams
You spend hours chasing contacts who aren't ready to buy
No one knows which signals actually convert to revenue
Buying lead lists is expensive and mostly outdated data

The average B2B sales rep wastes 65% of their time on prospects who will never convert.

Slide 3 — The Solution

One platform. Every channel. Real buying signals.


📡 Signal Intelligence	Detect funding, hiring, and buying-intent signals automatically
🤖 Auto-Lead + AI Draft	Signal-leads created instantly, outreach written by AI
📬 Unified Inbox	Teams, WhatsApp, WeCom, Email — one place
📊 Revenue Loop Tracker	Every won deal traced back to the signal that created it

Slide 4 — How a Signal Becomes a Sale

1. Signal detected       Apollo / LinkedIn / NinjaPear / custom webhook
         ↓
2. Auto-lead created     fit_score ≥ 0.7 → lead card instantly, no manual step
         ↓
3. AI outreach drafted   Personalised first message, ready in inbox
         ↓
4. Rep approves & sends  One click — delivered via Teams, WhatsApp, WeCom, or Email
         ↓
5. Deal won              Stage → Won_Lost → signal_won_at stamped automatically
         ↓
6. Revenue attributed    Signal Performance Report shows which source drives wins

Nothing falls through the cracks. Nothing needs manual entry.

Slide 5 — Signal Performance Report

See your full revenue funnel in one panel.

The Signal Performance Report (live as of this sprint) shows every source's funnel:

Source	Received	Promoted	Won	Win Rate
Apollo	142	38	9	6.3 %
LinkedIn LGF	67	24	8	11.9 %
NinjaPear	31	11	3	9.7 %
Custom webhook	18	7	2	11.1 %

Toggle between 7 / 30 / 90 days. Instantly see which source delivers ROI.

Slide 6 — Signal KPI Strip

5-second morning check for every sales rep.

Today	Auto-Leads	Avg Fit Score	Conversion	Signal Wins
12 new signals	3 today / 41 total	74 %	26.8 %	11

Live numbers. Refreshes on every auto-promote run.

Slide 7 — Unified Inbox

Stop switching between 6 apps.

Every customer conversation from a single inbox — no matter which channel the customer prefers.

Supported channels:

💬 WeChat & WeCom (China market — no other CRM does this)
📱 WhatsApp
💼 LinkedIn (messages + Lead Gen Forms)
📧 Email
🔵 Microsoft Teams (OAuth connected, channel sync live)

The Signal Origin Panel in every lead drawer shows exactly which signal created the lead — source, fit score, and why-relevant text.

Slide 8 — Who is Pragma for?

Built for EU B2B sales teams of 2–50 people.

Perfect fit if you:

Sell to businesses across multiple channels
Want to know which signal sources actually drive closed deals
Have a target market in DACH, China, or Southeast Asia
Want to stop paying €3–5 per lead to list providers

Slide 9 — Competitive Positioning

	Pragma	HubSpot	Apollo	Salesforce
Multichannel inbox (incl. WeCom + Teams)	✅	❌	❌	❌
Auto-lead creation from signals	✅	❌	❌	❌
AI outreach draft on signal-to-lead	✅	❌	❌	❌
Signal-to-Won revenue attribution	✅	❌	❌	❌
Per-source win rate dashboard	✅	❌	❌	❌
Built-in signal marketplace	✅	❌	❌	❌
Self-hosted option (EUR 49)	✅	❌	❌	❌
Price for SMB (3 users/month)	💚 from €99	🔴 ~€300	🟡 ~€99	🔴 ~€600

Slide 9b — Market Positioning Map

Where does Pragma sit vs. the field?

Two axes define the market white space:

X — Multichannel reach: from single-channel tools to full coverage incl. WeChat / WeCom (China market)
Y — Signal intelligence & revenue attribution: from zero signal awareness to a closed Signal → Lead → Won → Attributed loop

Signal Intelligence
& Revenue Attribution
        ▲
        │
   HIGH │                               ★  P R A G M A
        │                            Revenue Signal Platform
        │                         (WeChat + Signals + Full Attribution)
        │
        │
   MED  │  ● LinkedIn             ● Apollo
        │    Sales Nav              (intent data,
        │    (1 platform,            email/LinkedIn only)
        │     no CRM)
        │
        │
   LOW  │      ● HubSpot                        ● Salesforce
        │        (full CRM,                       (enterprise CRM,
        │         zero signal loop)                zero signal loop)
        │
        └────────────────────────────────────────────────────────►
             Single                                  All-Channel
             Channel                         (EU + WeChat/WeCom + Teams
                                              + WhatsApp + LinkedIn)
                         Multichannel Reach

The white space: No other CRM combines China-market channels (WeChat/WeCom) with a signal-to-revenue attribution loop. Pragma is the only tool in the top-right quadrant.

Slide 10 — What Shipped This Month

Sprint	Feature	Impact
S241	Welcome Modal + Funnel Card	First-session activation
S243	Auto-Lead from Signals	Zero manual signal-to-lead
S244	AI Outreach Draft	Outreach in 1 click
S245	Revenue Signal Platform rebrand	Investor-ready positioning
S246	Signal Origin Panel	Full lead provenance
S247	Signal KPI Strip	5-second daily check
S248	Signal-to-Won Tracker	Revenue loop closed
S249	Signal Performance Report	ROI by source, 7/30/90d

Revenue loop is fully closed and tracked end-to-end.

Slide 11 — Pricing

CRM + Inbox: from EUR 99/month (3 users)
Signals: included or pay-per-import
Signal Exchange: Pragma takes a small platform fee per transaction
Self-hosted: EUR 49 one-time — your data, your server

Slide 12 — Get Started

1. Connect your channels (5 min) Link Teams, WhatsApp, LinkedIn, WeCom, or Email.

2. Run your first signal sync (2 min) Connect Apollo or your own webhook. Pragma imports matched companies instantly.

3. Watch the loop run (automatic) Signals get scored → leads created → AI drafts outreach → you approve & send.

Book a 20-minute demo: apps.pragma-crm.com

Pragma — Revenue Signal Platform.

Product Update · June 2026​

Slide 1 — Hook​

Know who's ready to buy. Before your competitors do.

Slide 2 — The Problem​

Sales teams are flying blind.​

Slide 3 — The Solution​

One platform. Every channel. Real buying signals.

Slide 4 — How a Signal Becomes a Sale​

Slide 5 — Signal Performance Report​

See your full revenue funnel in one panel.​

Slide 6 — Signal KPI Strip​

5-second morning check for every sales rep.​

Slide 7 — Unified Inbox​

Stop switching between 6 apps.​

Slide 8 — Who is Pragma for?​

Built for EU B2B sales teams of 2–50 people.​

Slide 9 — Competitive Positioning​

Slide 9b — Market Positioning Map​

Slide 10 — What Shipped This Month​

Slide 11 — Pricing​

Slide 12 — Get Started​