Internal: Pragma Founder Workshop โ Agenda & Answers
Internal & Confidential โ This document prepares for the Pragma Founder Workshop. The full interactive version with DE/EN language toggle is available at pragma-crm.com/workshop.
Pragma's Market Position at a Glanceโ
Pragma is the only platform in the top-right corner: deep AI signal intelligence at SMB-friendly pricing, with native GDPR compliance and WeCom channel support.
Agenda Overviewโ
The workshop covers five strategic topic blocks:
| # | Block | Core Question |
|---|---|---|
| 1 | Product Status & Customer Discovery | Where does the product stand, what is validated? |
| 2 | Funding Strategy | How much capital, when, from whom? |
| 3 | Platform Positioning | How do we differentiate? |
| 4 | Business Model & GTM | How do we acquire customers? |
| 5 | Execution Roadmap | Who does what by when? |
Upfront Caveatโ
Before the workshop, the current situation regarding Pragma Health (separation, pivot or spin-off) must be communicated transparently โ it affects resource allocation and investor narratives.
Block 1 โ Product Status & Customer Discoveryโ
Current stage: Beta / Early Traction. 360 sprints completed. Fully deployed on Railway.
USP in one sentence: Pragma is an AI-powered Revenue Signal Platform for B2B sales teams โ it aggregates buying signals from LinkedIn, meetings, CRM and messaging channels (incl. WeCom) so sales teams know who is ready to buy before they call.
ICP: B2B sales teams at DACH companies (10โ200 employees) that want to qualify and close faster using AI and signal data. WeCom/China business is one segment, not the only one. Buyer: VP Sales / Head of Revenue. User: AEs, BDRs, Sales Managers.
PMF criteria:
- โฅ5 paying customers with <2% churn over 3 months
- NPS โฅ 40
- โฅ2 published case studies
Pragma in Action โ Platform Featuresโ
Block 2 โ Funding Strategyโ
| Phase | Amount | Timing |
|---|---|---|
| Bootstrapped to PMF | ~โฌ50โ80k | Now |
| Pre-seed | โฌ300โ500k | Q4 2026 after PMF signal |
| Seed | โฌ1.5โ2.5M | Q2โQ3 2027 |
Sources: EXIST scholarship (non-dilutive, check immediately), DACH-China angels, strategic partners, VC (HV Capital, Earlybird, Project A).
Block 3 โ Platform Positioningโ
Positioning statement: "Pragma is the Revenue Signal Platform for B2B sales teams. We aggregate buying signals from all channels โ LinkedIn, meetings, CRM, WeCom โ and turn them into prioritised next actions. So sales teams close faster without wasting time on the wrong leads."
Competitive matrix:
| Provider | Signals | AI Coaching | GDPR | WeCom | Price |
|---|---|---|---|---|---|
| Gong/Clari | โ | โ | โ ๏ธ | โ | ยฃยฃยฃยฃยฃ |
| HubSpot | โ ๏ธ | โ | โ | โ | ยฃยฃยฃยฃ |
| Salesforce | โ ๏ธ | โ ๏ธ | โ | โ | ยฃยฃยฃยฃยฃ |
| Pragma | โ | โ | โ | โ | ยฃยฃ |
Block 4 โ Business Model & GTMโ
Pricing:
- Starter: โฌ29/month
- Pro: โฌ79โ99/month
- Team: โฌ199โ299/month
Active acquisition channels: 20 SEO landing pages, blog DE/EN/ZH, referral 20% rev share, Awin affiliate.
Channels to build: LinkedIn outreach targeting "Head of Revenue / VP Sales", revenue intelligence communities, HubSpot/Pipedrive Marketplace.
Block 5 โ Execution Roadmapโ
| Period | Milestone |
|---|---|
| July 2026 | 20 LinkedIn outreach messages, review EXIST, create 1-pager |
| Q3 2026 | 5 pilot customers, 20 discovery interviews |
| Q4 2026 | PMF: โฅ10 customers, 2 case studies, SEO 500+ visitors/month |
| Q1 2027 | Pre-seed โฌ150โ300k closed |
| Q2 2027 | HubSpot Marketplace, 25+ customers, MRR โฅ โฌ5,000 |
Expected Deliverablesโ
- Customer Discovery & Validation Plan
- Funding Strategy 1-pager
- MVP Definition & Product Roadmap
- Platform Positioning Statement (3 sentences)
- GTM Strategy document
- 12โ18 month Execution Roadmap with owners
Full interactive version with all Q&A: pragma-crm.com/workshop