Signal Exchange โ why companies will buy leads instead of cold calling
Cold calling has a success rate below 2%. Identifying purchase-ready leads before a competitor contacts them is the real goal in B2B sales. That's exactly what the Pragma Signal Exchange enables.
What is the Signal Exchange?โ
The Signal Exchange is Pragma's integrated B2B lead marketplace โ directly in the platform, no list brokers, no external intent data tools. Companies buy and sell purchase signals: proven buying-intent data from WeCom, LinkedIn, CRM activity, and partner networks.
The 5 signal types โ and why they're valuableโ
Budget signal (~โฌ50)โ
A company has approved procurement budget for a CRM or sales tool. This isn't assumed interest โ it's a proven purchase decision in progress. Whoever contacts them first gets into the evaluation.
Expansion intent (~โฌ35)โ
A company planning cross-border expansion โ EU to China, China to Germany โ with a concrete timeframe (e.g. Q3). For Pragma customers with China-facing sales, this is the most valuable signal type.
Agency sought (~โฌ25)โ
A company looking for a HubSpot/CRM implementation partner. If you work as an agency or consultant, buying this signal gives you a ready, qualified lead.
Churn risk (~โฌ20)โ
An existing customer of a competitor evaluating alternatives. The optimal re-engage window: at this exact moment the decision-maker is open to switching.
Tool evaluation (~โฌ15)โ
A company actively evaluating WeCom, CRM, or sales stack. Early in the process, but with a clear purchase horizon.
Why companies will buy here โ and not from list brokersโ
1. Purchase readiness, not hypothesesโ
Classic lead lists sell contacts. The Signal Exchange sells intentions. A budget signal at โฌ50 delivers more ROI than 500 cold emails from a generic database.
2. The time window is priced inโ
An expansion intent signal expires. That creates urgency on both sides โ buyers know: if I don't act now, someone else will buy it. That's a mechanism list brokers don't have.
3. Instantly in CRM, AI-analyzedโ
After purchase: lead automatically in Pragma, AI score calculated, follow-up draft ready, pipeline stage set. No manual work, no CSV import.
4. Markets that others don't coverโ
The Signal Exchange is the only platform combining WeCom-based signals from the Chinese market with classic DACH B2B intents. Plus financial asset classes (Crypto, Equity, Forex) โ a market completely ignored by HubSpot and Salesforce.
5. Monetize your own leadsโ
Every company has leads that don't fit their own funnel โ wrong market, wrong size, wrong region. Instead of deleting them, sell them as a signal. 80% of the sale price goes to the seller.
The revenue model at a glanceโ
| Role | What you get | Price |
|---|---|---|
| Buyer | Signal details + lead in Pragma + AI analysis | โฌ5โ50 / signal |
| Seller | 80% of sale price | โ |
| Revenue automation | Agents process signals automatically | from โฌ29/month |
| AI opportunity scoring | AI matching: which signal fits you? | โฌ49/month |
Full guide โ signal types, asset classes, revenue automation, and step-by-step setup โ in the Signal Exchange guide in the Help Center.