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Pragma Reporting explained — where do your numbers come from?

· 3 min read

Many teams only use the KPI tiles in reporting — but there's much more underneath. This article shows the complete data flow: where the numbers come from, what's calculated automatically, and how to get the most out of Pragma Reporting.

The complete data flow​

What's new in reporting?​

Pivot table with drag & drop​

The pivot table is the most flexible analysis tool in Pragma. Drag dimensions (source, language, score range, pipeline stage) freely into rows, columns, or filters — no SQL, no Excel. Your configuration stays saved in the browser.

Favourite tiles​

Pin the KPIs most important to you as a favourite — they always appear at the top of the dashboard and reporting, regardless of how many tiles are active.

KPI alerts with Slack integration​

Define thresholds (e.g. "sync rate < 50%") and receive an automatic alert — via in-app notification, email, or directly in your Slack channel.

Revenue forecast — three scenarios​

Pragma automatically calculates from the current pipeline:

  • Weighted forecast — realistic, based on close probability per stage
  • Best case — if all open deals are won
  • Confirmed — only already-won deals this quarter

Tip: GTM attribution for marketing teams​

GTM attribution shows which campaign, UTM parameter, or partner delivers leads with the highest AI score — ideal for making budget decisions based on data.

Find the full guide in the Reporting data flow article in the Help Center.