Sprint S14 — Churn Risk & NDR: which of your existing customers are wobbling right now
· 2 min read
Sprint S14 brings Churn Risk & NDR: the RevOps dashboard now shows not just who you're winning, but which existing customers are at risk of leaving — before it's too late.
What's new
- Customer risk score — every won customer is automatically flagged Low/Medium/High based on days since last activity plus any upcoming closing/renewal date
- NDR metric as a new KPI tile in the dashboard — baseline revenue from customers acquired before the last 90 days, plus expansion revenue from those same customers, minus revenue from customers currently flagged high risk
- Churn Risk table with customer, total value, last activity, risk badge, and concrete reasons (e.g. "60+ days no activity", "renewal in <30 days")
- API:
GET /api/revops/churn-risk
Why this matters
The existing RevOps panels (Forecast, Funnel, Deals Pipeline) all show how new business is created — but none of them show whether existing business is quietly breaking down. A customer who hasn't replied in 90 days is just as important a signal as a hot new lead. Churn Risk & NDR surfaces that signal before the customer actually cancels — sales and customer success see at a glance who to call today.