Sprint S15 — Expansion Opportunity: which existing customers are ready for an upsell conversation
· 2 min read
Sprint S15 brings Expansion Opportunity — the mirror image of Churn Risk (Sprint S14): the RevOps dashboard now shows not just which existing customers are at risk of leaving, but which ones are ready for an upsell conversation — before that momentum fades.
What's new
- Expansion score — every won customer is automatically flagged Low/Medium/High upsell potential based on activity, tenure, and whether an open deal is already in motion
- Expansion Potential (€) as a new metric — the sum of average deal value across all high-potential customers
- Expansion table with customer, avg. deal value, last activity, potential badge, and concrete reasons (e.g. "actively engaged & tenured", "multiple deals won")
- API:
GET /api/revops/expansion-opportunities
Why this matters
Churn Risk (S14) answers "who might be leaving?" — but the mirror-image question matters just as much: "who's in the best shape for more business right now?" An actively engaged, tenured customer with no open deal is an overlooked signal — exactly the right moment for a proactive check-in, instead of waiting for the customer to ask first. Expansion Opportunity surfaces that signal before it goes cold.