Pragma AI explained — 7 models that automate your sales workflow
Most CRM platforms offer "AI" as a label. Pragma builds AI directly into every incoming lead — automatically, multilingually, without an extra click. Here's exactly what happens.
The complete AI data flow
7 AI modules — what they concretely do
1. Automatic translation & summarization
Every incoming message — whether in Chinese, Japanese, or English — is immediately summarized and translated into your language. No copy-pasting into DeepL, no manual typing.
2. Intelligence Pack: structured knowledge from raw text
From a single message, Pragma extracts: industry, estimated company size, budget indicator, buying stage, and which sales team the lead should be assigned to. Fully automatic.
3. Lead score 0–100
Every lead gets a score at first contact. No manual prioritization: Score 85+ = call now, Score 30 = put in nurture sequence.
4. Follow-up draft
One click — Pragma writes the first reply draft. Adapted to the lead's language, in the right tone (formal/informal), ready to send or edit.
5. Email draft
Complete email with subject line and body, based on lead context. Saves 5–10 minutes per lead on average.
6. Proposal draft
For qualified leads, Pragma automatically creates a first proposal draft — quote, short pitch, or executive summary. You revise rather than start from scratch.
7. Next best action
Pragma tells you what to do next — and why. So no lead falls through the cracks, even after three weeks away.
What sets us apart from HubSpot, Salesforce, and Pipedrive
| Pragma | HubSpot | Salesforce | Pipedrive | |
|---|---|---|---|---|
| WeCom / WeChat native | ✅ | ❌ | ❌ | ❌ |
| AI at first contact (automatic) | ✅ | ⚠️ Add-on | ⚠️ Add-on | ❌ |
| Language detection ZH / JA / KO | ✅ | ❌ | ❌ | ❌ |
| Follow-up draft in target language | ✅ | ❌ | ❌ | ❌ |
| BYOK (own OpenAI/Azure key) | ✅ | ❌ | ❌ | ❌ |
| Azure EU region (GDPR) | ✅ | ⚠️ Extra cost | ⚠️ Extra cost | ❌ |
Other platforms were built for English-speaking markets. If your team works with China, Japan, Korea, or the DACH region, you get no automatic translation, no native WeCom channel, and AI features only as expensive enterprise add-ons from HubSpot or Salesforce.
BYOK — you keep control of your data
You can use your own OpenAI API key or your own Azure OpenAI deployment in the EU region. Pragma makes no AI calls on your behalf — you always know where your data flows.
Full setup details in the AI models & data flow guide in the Help Center.